The Opportunity


The Sweet Arleen’s Model

Sweet Arleen’s “hub and spoke” system offers three different yet integrated business models providing multiple revenue and profit centers for both single unit and multi-unit operators. This system provides flexibility and creates unlimited opportunity for all of our franchisees.

The Sweet Arleen’s Difference

  1. Size Matters: Folklore says it was by accident. Perhaps it was done on purpose. When the first store opened, we couldn’t source cupcake tins. We ended up having to use muffin tins — thus creating a product that was nearly double the size of the competitors. What we found was that while size does matter, it doesn’t come at a huge food cost difference to us.
  2. No guess work in this business: Arleen’s business consultancy is a $15m/year business. Arleen means business. She has cross applied tactics that have worked for X Fortune 500 clients. You are buying a business, not a start-up dream.
  3. Innovation Protects the Brand: What comes to mind when you think about bread pudding? We know, raisins. Not in ours. We have created a savory line that acts as meal replacement for the entire family. And, we won’t just stop there. We are constantly identifying more spokes to our core business to protect longevity and shifts in consumer’s tastes.

“Honestly? Their red velvet cupcakes. Sweet Arleen’s has the total package when it came to a bakery. The brand is fun, it’s relevant and their selection is incredible. We’re all extremely excited about this opportunity and are looking forward to the growth we can accomplish.” 


Randy Lang
Owner/Franchisee Draper, UT

The Investment

The total initial investment necessary to begin operation of a Sweet Arleen’s franchise ranges from:

$270,600 – $439,00


This Includes:

  • Initial franchise fee of $35,000
  • Grand Opening allocation $7,500
  • Buildout
  • Signage
  • Equipment
  • Initial inventory
  • Working capital

We collect a 6% royalty and 3% for National advertising on a weekly basis.

Branding & Marketing

National Position and Brand Recognition


Public Relations & Celebrity Promotion

Marketing Toolkit


  • Turnkey Marketing and advertising collateral templates; online catalog access
  • Ongoing Marketing and Advertising consultation
  • Grand Opening Package, Checklists, press release and assistance
  • Web pages and on-line ordering menus
  • Social Media Pages and management of local postings
  • Customer loyalty and gift card programs; e-mail blasts
  • Retail and give-a-way inventory management of logo wear/items
  • Community outreach & fundraising guidelines

Sweet Arleen's ships to physical addresses within the lower 48 states, PO boxes, APO and FPO addresses are excluded from shipping.  All orders must be placed by 12 noon two days prior to the desired delivery date.  Saturday, Sunday and Monday delivery are not available, however you may email for any special requests.

Summary of shipping fees and delivery:

  • Cupcakes are shipped overnight via UPS Next Day Air Saver.  $41.00 per package
  • Bread Puddings are shipped overnight via UPS Next Day Air Saver.  $41.00 per package
  • T-Shirts will be shipped at no additional charge if purchased with Cupcakes or Bread Pudding Packages.  If ordered separately, T-Shirts are shipped for delivery 2-3 days. $6.00 shipping charge for up to 5 shirts.

You will receive a tracking email from the Carrier once your product is in route.  We do not require signature upon receipt of any shipping order although due to the perishable nature of our product, it is best for someone to be present to receive their delivery.  Some remote areas may not qualify for overnight delivery service.  Should your order be affected, Sweet Arleen's will notify you on or before your shipping date.

Please be aware of any specific delivery policies at your shipping destination.  Sweet Arleen's cannot guarantee delivery if we are provided an incorrect address, or if there are shipping delays resulting from inclement weather.